Will someone please explain to me why this ad would make me want to buy a Toyota 4Runner? It starts off with a simple banner for the product. Am I in? I don't know.
A slider appears. I slide it from "out" to "in."
Creepy-crawlies of all types begin to infest the ad, becoming more and more numerous. It kind of makes me think of the scene early in the "Fellowship of the Ring" when the hobbits are hiding from the Nazgul in a ditch, and worms, spiders, and scorpions start to ooze out of the earth.
The end. A few spiders remain. I wonder why there was a man's arm in the ad, just sitting there, and now it's gone.
I have a pretty extensive background in marketing, so usually I can suss out what an ad is trying to accomplish, but this one has me stumped. I now associate 4Runners with being covered in insects and arachnids. That's not a positive association for me.
Does anyone have an explanation?